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what is digital marketing? By skymoon infotech

FAQ

Frequently asked question (FAQ)
pages to find answers.
What is digital marketing?

Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.

Why is digital marketing important?

Digital marketing provides ways for companies to grow their audience, increase profits, and build a better relationship with past and future customers. While that’s the goal of a traditional marketing campaigns too, digital marketing allows brands to target a more specific or niche audience and is easier to measure results.

What does a digital marketing agency do?

A digital marketing agency works with businesses to help them build their brands and increase their digital footprint through a variety of digital mediums.

What is Search Engine Optimization?

Search Engine Optimization, commonly referred to as SEO, is the act of improving content and webpages in order to rank higher on search engine results pages. Search engines have algorithms that determine which webpages hold the most relevant results, and those pages are ranked highest among the search results.

What is Local SEO?

Just like it sounds, local SEO involves optimizing your website for local search. Talking about things that are happening in the community, ensuring that all of your maps are up to date, and participating on social media are all great ways to improve your local SEO.

What’s the Difference Between On-Page and Off-Page SEO?

On-page SEO is anything that you do on your own website – content, back-end optimization, meta tags, etc. Off-page SEO is less controllable. Off-page SEO is what happens off of your website that relates directly back to it. This may include domain authority, backlinks, and more.

What is social media?

Social media platforms allow users to connect and engage with one another through shared content. These websites were originally developed for social networking, but since then, social media has become a popular marketing approach. Businesses often use social media to showcase products and services, connect with current or potential customers, and boost brand awareness.

How much time should social media marketing take me?

This is strongly dependent on your brand and where else you’re marketing. One thing that we will say, though, is brands often underestimate how long it takes to create a successful social media marketing campaign. Our team puts multiple hours in per week to create graphics, write content, engage with other brands, and stay on top of the most recent trends.

What social media platforms are best for my business?

While social media presence is crucial for all companies, each company will have different social media needs and strategies. For some, Facebook will be the best platform for business, while Instagram may be better for others. To determine which platform is best for your business, it is important to first determine your target audience and social media goals.

What pages should I include in my website?

Every small business is different, which every website will be different. Creating a new website can be a daunting task, but PDD is here to make it easy. Every website should have the basics: Homepage, About, Contact page, Products/ Services, FAQs, and Testimonials.

Besides the basics, every business should include additional web pages that are unique and relevant. Every small business is different, which means every website is different.

What is the main purpose of social media marketing?

Social media falls in the brand awareness and consideration stage of the sales funnel. Social media platforms allow businesses to connect with their target audience and slowly but surely nudge them down the funnel with content and links to learn more.

By providing relevant information about products and services, engaging with their audience, and providing free trials or specials, businesses are able to nurture leads into buyers.

 

Still you have question?

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