PPC ROI Analysis Report
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Est. Clicks
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Est. Conversions
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Advanced Customer Economics
Standard ROI
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Attributed revenue vs. ad spend. Excludes operating expenses, agency fees, and other costs.
Cost Per Acquisition
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Ad spend divided by estimated conversions.
Initial Revenue
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LTV Revenue
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Gross Profit
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Gross Margin ROI
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Gross profit (revenue minus direct costs) compared with ad spend. Illustrates why revenue-only ROI can be misleading.
Break-even ROAS
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Minimum ROAS for gross profit to cover ad spend. Does not imply overall business profitability.
LTV-Adjusted ROI
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Estimates the return using total lifetime revenue per customer. LTV is not guaranteed revenue.
LTV-Adjusted ROAS
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Payback Period
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CPA ÷ Monthly Gross Profit Per Customer. Requires Monthly Revenue and Gross Margin.
Industry Comparison:
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MetricYour ResultIndustry AvgPerformance
Benchmarks are industry averages based on Google Ads data. Results vary by geography, targeting, ad quality, and competition level.
These calculations are estimates. Actual PPC profitability depends on margins, agency fees, salaries, platform costs, operating expenses, attribution methodology, and other business factors.
LTV-based results are only as reliable as your LTV estimate and the period over which that revenue is realised.
